Celebrating milestones with Melbourne’s oldest mosque through print
CLIENT
Albanian Australian Islamic Society (AAIS)
aais.org.au
SERVICES
– Creative Direction
– Design & Layout
– Printing (Print On Collins)
THE MISSION
How do you bring together quality coffee, minimalist Japanese aesthetics and a thriving local community, whilst still remaining faithful to the local working-class roots?
That’s what entrepreneurs Danny Lam and Sharad Perera asked when approaching us to launch Felix Culpa, their first hospitality joint-venture.
On an unassuming Carlton street amongst Victorian-heritage terraces and old elms, stands Melbourne’s first mosque. Originally opened by the Albanian Australian Islamic Society (AAIS) in 1963 as a community point for the pioneering Albanian Muslim community, it now serves the broader Muslim community of Melbourne.
A street festival was held in 2019 for the 50th anniversary celebration of this steadfast cultural institution, and with over 4,000 attendees at the public event, the AAIS recognised the importance of celebrating and recording this occasion for future generations.
THE OUTCOME
Through consultation with the society, matbaa designed and produced a commemorative 70+ page hardcover magazine befitting of this milestone for the distribution to contributing financial members.
With understanding the spiritual and cultural considerations, we outlined the history of the AAIS and showcased the indelible community contributions that the registered charitable organisation has made to the fabric of wider Melbourne society and regional Victoria over the last six decades.
THE IMPACT
Upon distribution of the publication, renewed interest in the work of the AAIS was recorded, and contributing member families across generations were able to view the legacy of the AAIS and celebrate their many achievements.
With 50 years of accomplishments immortalised on paper, the next 50 years has never seemed brighter for the Albanian Australian community.
4000+
50th anniversary celebration attendees
52 years
of community involvements
1,000+
member families
"
matbaa made the whole process seamless and easy.
They understood our requirements, and with their direction & design we created an incredible hardcover magazine for distribution to our financial members.
We had such positive feedback, and the result is a memento that will be passed on through the generations.
Abs E.
AAIS Committee Member
