Elevating the eCommerce experience for SNEAKERMODE
CLIENT
Sneakermode
sneakermode.com.au
SERVICES
– Web Design
– eCommerce
– UX/UI
– SEO
– Marketing Collateral
THE MISSION
SNEAKERMODE is an online destination for rare and limited sneakers, streetwear and pop culture collectibles. With industry-leading authentication methods and an uncanny ability to procure much-hyped and exclusive items, its popularity and growth exploded amongst sneaker aficionados across Australia, such that the initial website was outgrown only months after launch. We were approached to help regroup, reset and scale up the capabilities of their web presence and operations.
THE OUTCOME
After reviewing the growth points and bottlenecks in their current processes, the client agreed upon a clearer strategic direction, focusing on a new eCommerce website specifically geared for scaleability and backend ease-of-use, with clean design and mobile-optimisation for a user-friendly ordering experience. Better servicing structures were also put in place to handle the stream of direct message customer enquiries and sourcing requests.
THE IMPACT
Alongside marketing collateral we produced for the client, the new website was launched with an accompanying social media campaign, with immediate results. Effective, informative design guided customers through user-friendly sales funnels, with new releases selling out in minutes, 500% traffic increase and double-digit sales conversion rates recorded within 72 hours of launch.
Scheduled international market openings across Europe and Southeast Asia were brought forward to satisfy the demand from abroad.
With careful analysis of their pain points and a flexible design process, we helped the SNEAKERMODE team to realise and build up a better platform to connect sellers with sneakerheads and streetwear fans alike.
500%+
online traffic increase
WITHIN 72 HOURS OF WEBSITE LAUNCH
4000+
page views
10%+
sales conversion rates
"
When I knew I wanted to take my business to the next level, there was only one option…the team at MATBAA have done exactly that– in a big way.
Their industry knowledge and immaculate attention to detail is second-to-none. The best in the business and highly recommended.
Antonio T.
Founder of Sneakermode
